Whenever my former boss would lay down some new policy for customers or employees, there would inevitably be some degree of blowback. Any change, from moving to a foreign country to moving furniture within a living room, disrupts our sphere of comfort.
Since I couldn’t get away with simply saying, “Well, that’s different from what I’m used to,” I’d gather some negative results designed to invalidate the new policy. One time she ask me to implement an email autoresponder with text I disagreed with. After a few days, I got a couple of complaints from customers, so I argued to the boss that we should scrap the autoresponder. Referring to the complaints, she asked the question I’d come to expect from her:
“What percentage of the time does this happen?”
I sighed, knowing that not only had I been shot down, but that she was right in principle. I felt foolish telling her that I had received three complaints out of hundreds of email exchanges.
The folly of eliminating risk
With any new project, some things are bound to go wrong. A zero-defect mentality is a zero-action policy. For practical goal realization, the operative principle should be to contain risk, not eliminate it. A certain amount of risk analysis is healthy. The trick is to identify the point of diminishing returns where further steps to reduce risk are actually attempts to eliminate risk, which is unrealistic.
There’s no formula for determining that point, only an intuition or an arbitrary definition that involves asking an answer certain questions:
- How seriously would the problem impact this?
- What percentage of the time does the problem happen?
- What percentage is acceptable?
- Is the problem irreversible?
- What other problems could happen?
- What steps could be taken to fix the problem?
- What steps could be taken to prevent the problem without abandoning the project?
- What problems would result from abandoning the project?
- Does the positive impact of success outweigh the negative impact of failure?
Psychologically, risk is “contained” when it’s given precisely the amount of attention appropriate to it, not more. The focus is predominantly on the likelihood of a negative outcome rather than the details of it. Problems are converted into projects, defined in terms of successful outcomes and next actions.
Recognize the difference between creating slack and being a slacker. Define your margin for error and embrace the art of strategic failure as a practical price to pay for accomplishing bigger goals.
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Comments
Vered
// Jun 10, 2008 at 6:35 pm
“the operative principle should be to contain risk, not eliminate it. ” Very true.
I also agree that it’s important to ask “What problems would result from abandoning the project?” as a way to determine the risk in NOT taking action.
David Goodger
// Jun 10, 2008 at 6:44 pm
Re the autoresponder anecdote: I see 2 issues, one on each side.
1. “After a few days, I got a couple of complaints from customers, so I argued to the boss that we should scrap the autoresponder.”
Why blame the technology? Why not just fix the text?
2. “Referring to the complaints, she asked the question I’d come to expect from her: “What percentage of the time does this happen?””
Even out of hundreds of exchanges, three customers who care enough (or are insulted enough) to complain are just the tip of the iceberg. Who knows how many were (and still are?) being adversely affected by this.
Charlie Gilkey | Productive Flourishing
// Jun 11, 2008 at 2:07 pm
Great post, Andre.
Part of my job in the Guard is to make policy changes and decisions. There’s always resistance to changes - but I’ve found that after a few months, most people forget that there’s been a change.
Your one-liners are quite insightful. “A zero-defect mentality is a zero-action policy” - so true, yet so many organizations are so afraid of making mistakes that they never try hard enough. You’re absolutely dead on that the goal should be to reduce risk and not to eliminate risk.
Andre
// Jun 17, 2008 at 3:03 am
David:
Point 1: I wasn’t debating the use of an autoresponder — we had been using autoresponders for years. By “scrap the autoresponder” I was referring to the particular text.
Point 2: Good point. Most disgruntled customers don’t complain. But this particular boss (the owner) valued her peace of mind over trying to make every customer happy. Like you, I can see both sides.
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